Altabanking episode 10 with Kylee and Chad Champlin

May 15, 2020

Kylee and Chad Champlin – Altabanking Interview KSL Radio Transcript:

Segment title: Discussing the Importance of Customer Engagement & Ecommerce with Roolee

GRANT: Welcome to Altabanking. Weekly business talk geared toward elevating your financial future. Kylee and Chad Champlin are owners of ROOLEE. And Kylee, please share with us the ROOLEE story.

KYLEE: Hi there, Roolee started as a brick-and-mortar retail boutique in Logan, Utah. We then launched an e-commerce website in 2015 where we were able to really pick up traction quick through social media especially through Instagram and Facebook, and we now ship to over 150 countries worldwide.

GRANT: Chad, looking back on it now, did you ever think the online business would be as vital as it is now?

CHAD: Definitely not to the extent that it is, there was no way to foresee that, but we did learn early on how crucial it was to have an online presence and we’re so glad that we made the decision to create a website. And you know, it’s blessed our business ever since.

GRANT: Your customer engagement is really unique, Kylee, it’s certainly about more than about sales. So, share with us your engagement strategy.

KYLEE: Yeah, we’ve really prided ourselves on a goal that we’ve had since day one is to make those that we work with, especially our customers, to feel like family. You know, to connect with them and to make them feel loved and inspired and important. And we’ve really tried to make them feel that connection through that engagement.

GRANT: And Chad, you’re not just engaging with customers, what else are you doing in the community?

CHAD: Yeah, that’s a great question. So, you know, we’ve been blessed with a big social media following and recently, we’ve been able to highlight other small businesses on our social media platforms. We understand that right now a lot of small businesses, you know, have been impacted by this and that’s one way we can give back and share these with other people.

GRANT: Kylee and Chad, thank you very much! This has been Altabanking. Brought to you by Altabank. Member FDIC.