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Altabanking episode 7 with Judd Austin

April 24, 2020

Judd Austin – Altabanking Interview KSL Radio Transcript:

Segment title: “Preparing For Business Continuity In Any Economy With A Trusted Advisor

GRANT: Welcome to Altabanking. Weekly business talk geared toward elevating your financial future. Judd Austin is the chief banking officer at Altabank. And Judd, The past 2 months have dramatically changed the economy and business landscape. What are some of the early lessons learned?

JUDD: It’s hard to anticipate change, and especially of this size, but businesses should have a worst case scenario plan. Those that don’t shouldn’t be shy about asking for help early and often – from peers, and from organizations that can be trusted advisors.

GRANT: Well, how would you define a trusted advisor?

JUDD: It’s someone with a breadth of knowledge and experience, who can understand your unique needs and help develop a plan that meets them. Even in the best of times, there are too many programs and options available for a business to keep track of. Right now, options are changing in near real-time, so having an advocate who can guide your business towards the best options is critical in order to make sure you’re ready to thrive when the worst is behind us.

GRANT: And to that point, is it too late for a business to seek out help?

JUDD: I don’t think it’s ever too late. Just be aware that the options change based on the environment. The important thing is that, as a business owner or leader, you want to be in a position to take advantage of opportunities that present themselves during tough times. You don’t want to become an opportunity for your competition. Start to envision how you want your business positioned as the economic cycle shifts, then utilize trusted advisors that can help you achieve that vision.

GRANT: In these days of so much business uncertainty, it’s important for your customers to know that Altabank is always there to help.

JUDD: Absolutely. We’ve seen a lot of challenges over the past 100 years, and we want to be that trusted advisor to our clients.

GRANT:  This has been Altabanking. Brought to you by Altabank, member FDIC.